The numbers are in. Streaming has officially overtaken broadcast and cable combined, now accounting for 44.8% of all U.S. TV usage vs. 20% for broadcast and 24% for cable according to Nielsen. This isn’t just a media shift—it’s a call to evolve our strategies. For public affairs professionals, this shift presents opportunities.  

At the University of Houston’s Energy Transition: Winds of Change symposium, it was clear that we are not in an energy transition, we are in the midst of an historic energy transformation that will be only possible through the partnership of public policy, industry and local communities.

We sat down with Andrew Thomas, our newest Senior Associate to learn more about his background, experiences, and interests. Join us as we dive in and get to know him a bit better.

The Herald Group announced the appointment of Chuck Burgess as the firm’s EU-based Strategic Advisor. In this new position, Burgess will help THG clients pursue business opportunities and navigate policy and communications challenges on both sides of the Atlantic.

The Herald Group announced that Katie Wright has joined the firm as part of its leadership team and to head its growing energy practice. In this position, Wright will leverage her broad executive-level expertise in communications and public affairs to lead professional services teams across client accounts and help to further build out the firm’s federal, state, and international engagements.

We are thrilled to welcome Becky Boles as our new Chief Client Services Officer. An industry veteran, Becky’s expertise in both managing client campaigns and leading professional development programs will be instrumental to our firm as we continue to grow.

We sat down with Bailey Hansen, our newest Senior Associate to learn more about her background, experiences, and interests. Join us as we dive in and get to know her a bit better.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

Making an impact on freshman members of Congress during orientation takes a combination of tactics. The Herald Group VP Michael Stwarka highlights best practices—digital and real world—for engaging with new members of Congress before the session begins.

The lame duck session provides special opportunities to reach decision-makers and make your messages heard loud and clear. The Herald Group’s latest blog highlights effective tactics for making an impact during the lame duck session and setting the stage for next year.

An effective digital grassroots campaign can be a critical element of a “surround sound” strategy that helps your issue break through the noise on Capitol Hill. VP Sharon Copeland shares three keys to bringing your programs to the next level.

Are we witnessing the death of the op-ed? Check out The Herald Group's latest blog by Senior VP Ashley Pratte Oates to learn about the strategies we've developed to amplify our clients' messaging in response to this changing media environment.

We are thrilled to announce that Senior Vice President Ashley Pratte Oates has been named a Mentor of the Year by PR News' People of the Year Awards. This honor recognizes extraordinary leaders who guide and motivate those around them. Ashley’s mentorship has had a profound impact on all of the staff at The Herald Group, and we are so lucky to have her on our team.

Election season is once again in full swing, presenting one of the toughest times to break through and deliver an effective message on behalf of clients. Across the country and across demographics, when Americans turn on their TV or check their phone, they are bombarded with political content about the upcoming election. So what strategies exist that communications pros can utilize on behalf of a client in this critical stretch?

Our digital team just attended the Digital Media & Advocacy Summit where they discussed the latest trends in influencer marketing and AI in the advocacy space. Check out our new blog to see their key takeaways and join the conversation on these trending topics.

We are proud of our very own Director Cameron Smith for being named a “Rising Star” by PR News in their Top Women of the Year Awards! Read more to learn how Cameron’s leadership and dedication make her an asset to any client and our firm.

We sat down with Michael Stwarka, our newest Vice President to learn more about his background, experiences, and interests. Join us as we dive in and get to know him a bit better.

Every election, lofty promises are made to address voters’ issues. The president’s State of The Union or a governor’s State of the State is an opportunity to reach constituents and provide a yearly status report on how they are delivering on their promises.