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Colin Hensel

SENIOR DIRECTOR, Digital and AI Innovation & Analytics

Education:
Nebraska Wesleyan University

Hometown:
Bellevue, NE

Colin serves as the Senior Director of Digital and AI Innovation & Analytics at The Herald Group, where he leads strategic digital advertising campaigns, online listening, and email advocacy efforts for a wide range of clients, while also advancing the firm’s approach to AI and emerging digital tools across client work.

Since joining The Herald Group in 2020, Colin has played a key role in shaping data-driven advertising and advocacy campaigns that effectively reach and engage key stakeholders. He is also responsible for evaluating new technologies and applying digital and AI tools in ways that improve efficiency, insight, and the quality of client outputs.

Prior to joining the firm, Colin worked on Capitol Hill as a member of his hometown Congressman’s team, overseeing digital communications including website management, email outreach, and constituent engagement. His experience also includes serving as a Field Representative on Congressman Don Bacon’s 2018 re-election campaign, as well as roles at the National Republican Congressional Committee and in the office of former Nebraska Governor Pete Ricketts.

Colin graduated Highest Distinction from Nebraska Wesleyan University with a B.A. in Political Science and minors in Writing and Communication Studies.

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