Redefining Advocacy
[hêr’ǝld]
noun./ One who actively promotes or advocates.
For over 20 years, global corporations, industry associations, and other leading organizations have engaged The Herald Group to develop, lead, execute, and win some of the most critical federal, state, and international advocacy and public policy campaigns.
What we do
Innovative Strategies + Extensive Capabilities
= Integrated Solutions
The Herald Group develops and executes integrated advocacy and public affairs campaigns on behalf of highly regulated industries. In doing so, we deploy unique capabilities, people, strategies, and technologies to address the most critical issues and challenges faced by our clients.
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Comprehensive Digital Advocacy
+ Integrated digital campaigns across platforms
+ Data-driven targeting, paid media, and analytics
+ Website development, social media, and online monitoring
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Grassroots & Grasstops
+ Mobilization through a 50-state field network
+ Activation of local leaders and political allies
+ High-volume calls, emails, and in-district events
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Message & Opinion Research
+ Public opinion polling and stakeholder insights
+ Message testing, refinement, and optimization
+ Research-driven strategy aligned to audience behavior
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Public Affairs & Issues Management
+ Strategy for complex legislative and regulatory issues
+ Campaign planning, rapid response, and execution
+ Policy communication tailored to stakeholders and media
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Strategic Communications
+ Media strategy, engagement, and message control
+ Op-eds, press kits, talking points, and executive comms
+ Crisis and litigation communications support
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Third Party & Advocacy Development
+ Coalition building and alliance management
+ Third-party and key influencer engagement
+ Message alignment and campaign coordination
Select clients
20 years of serving global corporations, industry associations, and other leading organizations.
Who we are
Culture matters to us.
And it should matter to you.
Our firm and our professional teams blend political campaign mentalities with strategic MBA acumens to help deliver decisive public policy, reputational, and legal wins for our clients. And we do so through the unique mix of experience, people, capabilities, and technologies that have helped to define and drive our firm’s culture.
Delivering policy outcomes through
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Policy Insight
Deep understanding of regulatory and legislative landscapes
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Influence & Access
Strong relationships with third-party organizations, key opinion leaders, and policy influencers across the political spectrum.
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Integrated Intelligence
Proprietary research, audience data, field insights, and media expertise—spanning both traditional and digital channels.