Digital and Advertising

Campaigns designed to consistently reach and engage audiences with precision.

THG designs and manages targeted campaigns across major social platforms—including LinkedIn, X (Twitter), Facebook, Instagram, and YouTube—to reach policymakers, journalists, and key stakeholders where they engage every day. Campaigns are built to deliver precise audience targeting, high-frequency message delivery, and measurable engagement.

Performance-driven adjustments that maximize efficiency and inform ongoing strategy.

THG adjusts targeting, creative, and spend allocation in real time—ensuring programs remain efficient, responsive, and aligned with campaign objectives while providing clear, decision-ready reporting.

Reports detail not only what worked but why, allowing each campaign to build upon the last.

Consistent visibility and scale across the sites your audience already visits.

THG deploys programmatic display campaigns across desktop, mobile, and tablets that follow audiences across websites to build frequency among decision-makers and stakeholders throughout their day. Beyond standard banners, THG builds high-impact placements along with animated creative like moving GIFs and HTML5 rich media that catch the eye against static competitors on the same page.

These placements reinforce key message points from other channels, extend reach at scale, and keep your organization visible as audiences move across news sites, industry publications, and the broader web.

High-impact formats that carry the longer, more complex argument that a static image can't hold.

THG deploys video campaigns across connected TV (CTV), streaming platforms (Hulu, Roku, YouTube), pre-roll inventory, and online video (OLV)—using the format's length and motion to walk an audience through a narrative, build a case, or explain a nuanced issue in ways a single image or headline can't.

Creative is built for the placement, not repurposed across it: a spot for traditional linear TV varies heavily from streaming and social. These placements reinforce campaigns with immersive, repeat exposure tailored to how and where each audience actually watches.

Blends your message into the trusted news environment your audience is already reading.

THG amplifies earned media, op-eds, and third-party content by placing headlines directly into recommended article sections on premium publisher sites such as Politico, The Wall Street Journal, Financial Times, and other policy-relevant outlets. Creative takes on the style of the site. This ensures key audiences encounter your narrative beyond its original placement, increasing both reach and credibility.

A matrix of targeting methods that locks onto decision-makers and the people who influence them.

Our campaigns begin with identifying decision-makers and the influence ecosystem around them. We then use a matrix of data-driven targeting methodologies to reach and track that specific audience: 1:1 (individual-level) targeting, MAID-based historical location data, geofencing, account-based targeting (ABM), lookalike/modeling, and behavioral targeting. Layering these together drives up frequency with the audiences that actually shape the decision, while concentrating budget on the people who matter to the outcome rather than a broader audience that has no bearing on it.

Dual-track approach that balances visibility with credible, third-party validation.

THG deploys both branded advertising (featuring an organization’s name and message) and unbranded promotion (amplifying third-party validation without client attribution). This dual approach allows campaigns to reinforce credibility while also reaching audiences less receptive to direct advocacy.

Placements that reinforce digital messaging in high-visibility moments.

THG extends digital strategies into the physical environment through targeted out-of-home placements, including digital, mobile, and traditional billboards, transit ads, and placements near Capitol Hill, regulatory agencies, and key markets. This brings the digital messaging into the real world at key moments.

Reaches audiences in trusted environments where they are highly engaged.

THG places both programmatic audio buys across podcast and streaming inventory (Spotify, Pandora, iHeartRadio, and podcast ad networks) and direct, host-read placements within specific shows your audience already trusts — each layered with the same targeting matrix used across the rest of the campaign.

These screen-free placements are consumed during a commute, workout, or walk, capturing moments of unusually high attention without the visual clutter competing for focus. They extend frequency and reinforce the surround-sound effect built across every other placement.

Centralized hubs that anchor campaigns and convert attention into action.

THG designs and develops websites and digital platforms built for public affairs campaigns—ensuring organizations have a credible, accessible, and optimized presence where stakeholders go to learn about an issue. From campaign microsites to full-scale platforms, we create digital destinations that reinforce messaging, support advocacy efforts, and serve as a hub for content, engagement, and activation.

Sponsored placements inside the publications your audience already trusts.

THG secures sponsorships and native placements within the newsletters, digital editions, and trade publications your key audiences read, from national policy outlets to the state and sector-specific publications that reach legislators, regulators, and stakeholders in the markets where your campaign is actually being fought. These placements put your message inside a trusted editorial product at the moment your audience is forming its view of the issue.

Captures the moment someone is interested in your issue, ensuring your perspective is the source of truth.

THG runs paid Google Search campaigns, bidding on the keywords people are looking up when they’re researching an issue. This can capitalize on a spike in conversation about your issue or follow a broader awareness push that drives initial exposure. THG's search program is built to intercept the resulting searches, positioning our client as the clearest source on the issue rather than ceding that moment to news coverage, opposition messaging, or an uncontested results page.

Flexes with the moment — and the client's budget — instead of running one fixed spend level for the life of a campaign.

THG designs digital programs to flex with the political environment: surging spend and channels ahead of a markup, vote, or news cycle, then stepping back to a lower baseline once it passes. Creative flexes too, pausing or swapping placements within hours on most platforms to match the moment. Programs are also sized to a client's real resources: a national coalition effort and a single-state program need different architecture, not just different pricing.