Grassroots Advocacy

Translates policy objectives into coordinated, action-driven advocacy programs.

THG develops the full strategic framework—defining the advocacy ask, sequencing tactics around legislative timelines, and designing the engagement architecture that converts supporters into active advocates at the moments that matter most.

Effective grassroots advocacy starts with data.

THG identifies and recruits potential supporters across geographies, demographics, and interest groups — building a segmented database of advocates that can be educated, activated, and re-engaged across the full arc of a campaign. A strong advocate database is one of the most durable assets a grassroots program can produce.

We maintain these databases over time—deduplicating records, verifying and appending contact information, confirming district and jurisdiction accuracy, and suppressing unengaged or invalid contacts—so the asset stays activation-ready instead of degrading into a stale list.

Streamlines participation by reducing friction between awareness and action.

THG builds dedicated grassroots advocacy websites and take-action portals that make it easy for supporters to contact their lawmakers directly — sending letters, making calls, submitting public comments, and signing petitions with a single click. We daisy-chain the actions so that once an advocate is engaged, they can take repeated actions, furthering their impact.

Our in-house creative team designs and brands portals or microsites to seamlessly match the client or allied organization.

Scales engagement by meeting supporters where they consume and act.

THG drives constituent volume through targeted paid digital promotion — reaching potential supporters across social platforms and digital channels, educating them on the issue, and converting them into activated advocates. Campaigns are targeted by state, congressional district, and audience segmentation to ensure constituent communications land with the correct elected official.

This accuracy means we maximize ROI for our clients while ensuring constituent actions have the desired impact.

Delivers clear, compelling messaging that motivates consistent advocate outreach.

THG develops the full range of constituent communications used in grassroots advocacy campaigns—form letters, personalized email templates, call scripts, petition language, and public comment frameworks. Every communication is written to be compelling, on-message, and easy for advocates to deploy, while reinforcing the broader campaign narrative.

Sustains momentum by turning one-time actions into ongoing participation.

THG builds ongoing engagement programs like campaign updates, informative social content, and targeted follow-up that keep supporters informed and ready to act when the next legislative or regulatory moment arrives.

The most engaged advocates become long-term campaign assets or champions.

Extends grassroots reach by meeting advocates on the platforms they already use.

THG integrates social media directly into grassroots advocacy programs—using targeted social content to recruit new advocates, equipping existing supporters with shareable graphics and messaging to amplify the campaign in their own networks, and running paid social alongside constituent mobilization to reinforce the ask across every touchpoint. Social activity is tracked alongside other grassroots metrics, giving clients one view of how digital engagement is converting into constituent action.

Produces the visual and written assets that make advocacy easy to act on.

THG's in-house creative team designs the graphics, videos, landing pages, emails, and social content that power every grassroots touchpoint—from take-action portal branding to shareable social assets to the visuals that make a constituent email or call-to-action compelling enough to complete. Every asset is built to match the client's brand (or a coalition's independent identity) and designed specifically to convert awareness into action, not just look polished.

Provides visibility into engagement trends to refine and strengthen programs.

Every action, touchpoint, and engagement is tracked in a central platform—giving clients real-time visibility into constituent communications volume and campaign performance by state and district. Analytics and clear, understandable analysis from THG staff inform ongoing optimization and identify super-advocates ready for deeper engagement.

Deploys targeted recruitment tactics to grow a durable advocate database.

THG builds advocate databases using a mix of recruitment tactics — digital ads, partner list swaps, co-registration, on-the-ground sign-ups, and coalition and third-party member lists — matched to the audiences a campaign needs to reach. Every recruitment channel is chosen for the quality and relevance of the supporters it brings in, not just volume, so the resulting database is one clients can activate again and again.

Turns individual advocates into on-camera messengers who humanize the issue.

THG builds branded action pages that prompt advocates with specific questions, arm them with facts to ground their answers, and let them record or upload video directly in-platform. Our creative team edits these submissions into paid social ads, organic content, and campaign creative that puts a real constituent faces behind the ask. For moments that call for higher production value—a Capitol Hill visit, a signature advocate's story—THG can deploy a video crew directly to the advocate or the Hill to produce longer-lifetime, broadcast-quality collateral.

Puts organized bodies in the room at the moments they carry the most weight.

THG coordinates advocate turnout at in-person inflection points — town halls, committee hearings, agency listening sessions, and public events where a decision-maker will be present. We identify which advocates to bring, brief them on message and logistics beforehand, equip them with branded swag and materials, and direct them to the specific action once on-site.

Brings legislators, organization staff, and subject matter experts directly to constituents at scale.

THG produces webinars and tele-town hall events where constituent audiences can dial in to listen and, where the format allows, participate live alongside legislators, client organization employees, and subject matter experts — reaching large audiences with a credible, direct touchpoint without the logistics of an in-person gathering, allowing the program to scale across geographies and repurposing video post-event.

Moves from zero to organized constituent pressure on a compressed timeline.

Some clients need sustained, multi-year grassroots infrastructure; others need a fast, targeted push tied to a single vote or hearing. THG has run digital grassroots programs since the tactic existed and knows which platforms and data to turn to so that when a client needs a flash mobilization — calls or letters ahead of a markup, for example — we can identify, message, and deploy real constituent voices, launching the campaign in as little as 24 hours with client approval and securing results in as little as 2-3 days.