Corporate Communications
The Herald Group builds and executes corporate communications programs that establish and strengthen reputation, project leadership, and condition the environment so that when the moments that matter arrive, key stakeholders already know who you are and why your work matters.
THE PROBLEM
Reputation isn't built in a crisis. It's built before one.
Companies that wait until a threat emerges to invest in communications find themselves starting from scratch at exactly the wrong moment. They end up reactive, unprepared, and playing catch-up against a narrative they didn't shape.
The organizations that win are the ones that have already done the work. They've established a clear corporate narrative, positioned their leaders as credible voices, built relationships with key media and stakeholders, and put the infrastructure in place to respond quickly when the environment shifts.
Investors, regulators, employees, and the media all form opinions based on how a company shows up publicly.
Marc Brumer
Partner at The Herald Group
WHAT WE DO
Innovative Strategies + Extensive Capabilities
THG deploys integrated corporate communications programs built to safeguard and advance reputation across every important audience.
-
![]()
Corporate Reputation & Narrative
Defines how the organization is understood and recognized before key moments arise.
THG establishes and maintains a strong, consistent corporate narrative that reflects an organization's scale, expertise, and values. This ensures the company is recognized not just for what it does, but for why it matters. The goal is to be known before you need to be known.
-
![]()
Communications Audit & Assessment
Evaluates the current state of an organization's infrastructure.
THG conducts a comprehensive audit of existing corporate communications, analyzing narrative and messaging consistency, media coverage and share of voice, executive visibility, digital and social presence, and crisis preparedness.
We benchmark your organization against your competitors and industry peers. The audit identifies gaps, vulnerabilities, and untapped opportunities, and informs a prioritized strategic plan so every subsequent program decision is grounded in where the organization actually stands, not assumptions about where it stands.
-
![]()
Executive Positioning & Thought Leadership
Builds visible, credible executive communications that shape conversations where decisions are made.
THG positions organizational leaders as authoritative voices in their industry. We build a deliberate cadence of earned media, industry platforms, op-eds, and owned content that reinforces their expertise and establishes the company's point of view where decisions get made.
-
![]()
Media Relations
Turns media engagement into a sustained channel for credibility and influence.
THG builds and maintains relationships with the journalists and outlets that cover your industry, and manages the full arc of press engagement, including proactive pitching, press release development, spokesperson preparation, and responsive inquiry management. When your story is worth telling, we make sure it gets told.
-
![]()
Content Creation
Develops narrative-driven content that fuels both visibility and message discipline.
THG develops the full range of content that drives reputation—bylined op-eds, thought leadership pieces, executive ghostwriting, speechwriting, case studies, white papers, and owned channel content. Every asset is built to reinforce the narrative and reach the audiences that shape opinion.
-
![]()
Stakeholder Communications
Ensures alignment across priority audiences with clear, consistent messaging.
THG designs and executes communications that reach the audiences who matter most: partners, regulators, government officials, community stakeholders, industry peers, and media. This ensures consistent messaging across every touchpoint and alignment with business priorities.
-
![]()
Crisis & Rapid Response
Enables fast, coordinated action when scrutiny is highest and stakes are greatest.
THG establishes the protocols, messaging frameworks, and rapid-response infrastructure needed to get ahead of negative events, whether legal, regulatory, political, operational, or reputational.
We provide crisis plans, Q&A banks, designated spokespeople, and, with advance notice, 24/7 availability when issues emerge.
-
![]()
Industry Monitoring & Strategic Counsel
Anticipates shifts in the environment to inform proactive decision-making.
THG continuously tracks the narratives, trends, and threats shaping your industry and translates that intelligence into actionable counsel on how each development affects your communications posture and broader strategy.
-
![]()
Platform & Event Support
Leverages high-visibility moments to reinforce positioning and expand reach.
THG identifies, secures, and prepares speaking opportunities at industry conferences, trade events, and executive forums. Panel placements, podcast appearances, and keynote opportunities extend reach and reinforce leadership positioning.
-
![]()
Social and Digital Communications
Extends corporate narrative and executive visibility to the platforms where stakeholders actually engage.
THG manages corporate social media presence and digital communications. Our firm develops content strategy, manages executive and corporate accounts, and produces the graphics, video, and written content that carry the corporate narrative across LinkedIn, X, and other relevant platforms. Every post and asset is built to reinforce executive positioning and corporate reputation, ensuring the story being told through earned media and thought leadership is consistent with what stakeholders see when they look the company up directly.
Designed to Fit Your Needs
Effective corporate communications isn't a single tactic.
It's a program that tells the right story, reaches the right audiences, and protects what's been built when the environment gets difficult.
Condition the Environment
Proactive storytelling ensures key stakeholders are already educated when the next high-stakes moment arrives.
Establish a Corporate Narrative
We ensure organizations are known for the right things before a crisis, before a regulatory proceeding, before a competitive threat requires it.
Build Executive Credibility
Leaders with established voices carry more weight in every room. We build that presence deliberately, over time.
Manage Reputation Under Pressure
When issues emerge, prepared organizations respond faster, more consistently, and with far less damage than those that weren't ready.
Connect Communications to Business Outcomes
Every program is built against business objectives. Coverage that doesn't reach the right audiences doesn't count.
Our Team
Meet the team behind THG's corporate communications practice. Our strategists have spent careers helping organizations tell their story, protect their reputation, and win in complex, high-stakes environments.
Marc Brumer
Partner
Marc spent over 15 years on Capitol Hill and campaigns, crafting messaging that helped pass permanent healthcare legislation for 9/11 first responders. He specializes in high-stakes legislative communications.
Evan Lukaske
Vice President
Evan spent a decade shaping messaging for a U.S. senator and senior campaigns, specializing in crisis response on issues from cryptocurrency regulation to veterans' healthcare and military justice reform.
Ansley Bradwell Howd
Senior Director
Ansley specializes in rapid-response and crisis messaging, honed as press secretary to U.S. Senator Marco Rubio managing national media across Florida's ten media markets and the Senator's policy portfolio.
Meet the Entire THG Team
Meet our entire team of political campaign mentalities, MBA acumen, and more.
